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Why were swimming’s fastest tech suits banned? This blog explores the shiny suit era, how polyurethane race suits changed competitive swimming, and why World Aquatics introduced stricter rules to keep...
Want to keep your tech suit race-ready for longer? This guide explains how to wash, dry and store your racing suit properly, while helping swimmers avoid common mistakes that can...
Do tech suits really help swimmers race faster? This guide explains how racing suits support performance through compression, reduced drag, water-repellent materials, and race-day confidence, while helping swimmers choose the...
Jamie Ingram shares his practical swim training advice for the post-qualifying window — from decompressing after a gruelling race season, to setting goals that will have you peaking come July...
Arena Air Sonic goggles review – discover comfort, fit, and performance benefits of the Air Sonic swimming goggles for competitive training and racing.
County Championships are coming soon - our checklist has eveything you need to prepare! Much of the hard work has already been done in the pool over weeks, months, and...
Come and join our team in our north London store and at local events.
Extended Returns Policy for the Holiday Season! 🎉 We're making holiday shopping easier and risk-free! Our extended returns policy gives you peace of mind when finding the perfect gift -...
Opinion piece on The Enhanced Games and the threat to sport and health by Jacob Lea.
Swimmers hate running—but I signed up for a triathlon anyway.What followed was a crash course in cycling, running, and pushing limits.Tough? Yes. Worth it? Absolutely.
The International Olympic Comittee has announced the 2028 Los Angeles Olympics will include 50m events for all 4 strokes for the firsr time ever! That means six additional 50-meter sprint...
Getting your first tech suit is a huge moment for any swimmer. It marks a transition - from simply swimming, to racing. From practice to performance. It’s exciting and often...
We are absolutely delighted to announce that we are opening our doors to our brand new store this Sunday! Join us from 10am - 2pm. We will be celebrating with...
