Our Story
We are a proud family business rooted in North London. Since 2016, we’ve transformed from a suitcase operation into the one stop shop you see today.
Family is at the heart of our business. Our employees, partners, and customers form an extended family that inspires us every day.
We’ve opened our first ever store front!
Located in North London, our shop gives swimmers a place to see, feel, and try on their gear with expert advice on hand. Whether you're looking for your first racing suit, upgrading your goggles, or just want to chat all things swimming, we’re here to help you find exactly what you need.